Explore The Differences In The Development Of Textile Industry
With the continuous improvement of people’s living standard, domestic textile market demand is undergoing a fundamental transformation. The relevant statistics show that in 2007 the whole of society textile industry output value reached 790 billion yuan, of which 80% is used to satisfy the domestic market.
Insiders pointed out that with the continuing escalation of domestic products, especially consumer demand, an increasingly personalized and fashion, the current textile market competition has started heating up.
To increase product innovation, developed to adapt to consumer demand for personalized textile products, is a textile enterprise out of the competition pattern homogenization of an important way. At present, many textile enterprises in the marketing idea, marketing channels, marketing methods, an innovative attempt to make it in the differential development of the road Off the beaten track.
Not long ago, by the China Textile Industry Council for the Promotion of International Trade Branch of the China Home Textile Industry Association and Messe Frankfurt, Germany, co-hosted the fourteenth session of the China International Home Textiles and Accessories Fair in Shanghai’s Pudong New International Expo Center, a grand curtain, Fu Anna , Vosges and some other marketing innovation-oriented enterprises, brought about by differences in the development of revelation.
Product highlights the differentiation
Statistics show that China’s consumer price index in 2007, the annual average rose 4.8%, but the clothing goods and in 2006 actually decreased compared to 0.6%. Branch of Textile Industry CCPIT vice-president of China Textile Industry Association vice president Yang Zhaohua that the overall price index rose in the larger environment of textile and apparel prices fell, indicating textile and apparel products that structural problems, or to the amount of growth-oriented , from the qualitative, from innovation to consumers on different growth does not meet the new demands.
Home Textiles is the people’s livelihood and people’s lives, industries, and textile enterprises can create a way of life to guide consumption and stimulating domestic demand. Only the saturated product, the market is not saturated. In China’s textile industry exports this year, faced with tremendous pressure and have a huge potential demand for the domestic market situation, the textile enterprises to adjust product structure and marketing strategy development is essential.
In the just-concluded 14th session of the China International Home Textiles and Accessories Fair, Fontane launched a unique product with the human mind and digital wedding products mandarin duck is on the order of professional visitors was full of praise. Avon-ting official told reporters, after a careful study found that more than 80% of couples have different requirements for temperature, but could not find one there are two kinds of insurance temperature quilt. FONTANE human needs from the start, discovered the potential market demand, and develop the corresponding products.
Construction of a new marketing model
Textile products are now faced with the reality of consumer demand for upgrades, but also textile enterprises the best time to explore the market. Will be bedding, bath products, interior decoration supplies, production and sales of organically combined textile industry has become a new marketing mode of exploration. Like dinosaurs textile brand operation consists of eight teams have conducted all-round construction of multi-brand marketing model. The industry believes that this new marketing model is the textile industry, brand innovation and management innovation beneficial exploration.
At present, the dinosaur with the royal family owns textile ring the world’s top luxury brands FRETTE; known as the artistic life synonymous with Italian fashion brand Trussardi; with German descent N. H. Brand and has been vibrant, lively and cheerful and unique image of Esprit. In the pursuit of innovation, to look beyond today, dinosaurs textile market, depending on the brand’s unique positioning, the homogenization of competition out of the encirclement.
Innovation and enhanced value-added products
In the textile industry on how to obtain a higher value-added has been the industry’s efforts to explore the issue. Several years ago, when companies go so smooth, the China International Textile Co., Ltd. Voltaire Xu Hua, chairman and general manager of thinking on this issue, the Chinese textile industry should not stop at just the times have a labor advantage, relying on the scale to fight to get the profits, the profits of the enterprise space will become smaller and smaller.
When the processing of orders were also allow enterprises to easily flies when Xu Hua resolute decision-making, to give up processing of orders, shift to self-innovative products. He believes that China is fully equipped with independent innovation. Chinese enterprises is fully capable of by virtue of their ability to innovate in the international textile trade supply chain to obtain a higher added value.
Precautionary HUAERTAI tasted the sweetness of this year. 1-5 months of this year, HUAERTAI sales have been growing, sales growth for at least a month were more than 30%. But sales growth is a general price rise late last year on the basis of 15% achieved.
While many textile enterprises are facing pressure to change their minds to do this year, domestic exports against the backdrop of HUAERTAI still focused only on the export. A good product are not afraid of no market. The key is the product to be competitive, competitiveness depends on many things, including design, production process quality control, corporate governance, corporate culture and marketing strategies.
About the Author
I am a professional editor from
China Suppliers
, and my work is to promote a free online trade platform.
http://www.frbiz.com/ contain a great deal of information about
goat skin gloves
,
suede leather gloves
welcome to visit!
Scientology Health and My New Adventure
